Pipeline board
- Every stage is a column; every lead is a card. Drag a card to change its status — saved instantly and recorded in the lead's history.
- Your own stages: rename, add, reorder and colour them. For example New → Contacted → Site Visit → Negotiation → Booked / Lost.
- Stays fast with thousands of leads — each column loads more as you scroll.
- Works on your phone.
Hot Leads
Every lead gets a score based on its status, how complete the details are, how recently you spoke, how much activity there's been and WhatsApp engagement. The highest-scoring leads appear in Hot Leads, so you call the most likely buyers first. Scores fade when a lead goes quiet.
Going Cold
An automatic safety net for open leads with no contact for 14 days (or never contacted 14 days after arriving):
- Shows how long each lead has been silent — "last contact 24 days ago" or "added 18 days ago, never contacted".
- One-tap re-engagement WhatsApp and call.
- "Escalate all to High" raises every cold lead to high priority in one click.
- Suggested 4-step win-back plan: WhatsApp → call → email → special offer.
Speed-to-lead tracking
The Executive Dashboard shows your average and median first-response time, the share of leads contacted within 5 minutes, and how many leads missed your response target (15 minutes by default).
Real example
On Monday, a sales manager opens Going Cold, sees 37 leads untouched for over two weeks, clicks "Escalate all to High", and the team's priority list is refilled before 10 AM.