Most sales need 5+ follow-ups. Most reps stop after 1.
A sequence sends your best follow-up messages over days — Day 0, Day 2, Day 5, Day 9 — so every lead is nurtured consistently without anyone having to remember.
What you can do
- Multi-step, multi-channel: each step is WhatsApp or email with a delay you choose.
- Personalised:
{{first_name}},{{name}},{{company}},{{email}},{{phone}}fill in automatically. - Attach links: brochures, price lists, videos, case studies.
- AI drafts the whole sequence: type a goal like "Nurture a new real-estate lead over two weeks toward booking a site visit" and AI writes the steps, timing and messages. Edit and save.
- AI improve: polish any message to be clearer or friendlier.
- Enrol leads from the lead page, in bulk, or automatically with an automation.
- Stops by itself when the lead replies or converts — you never chase someone who already said yes.
- Pause / resume a whole sequence in one click.
- See the funnel: how many leads are on each step, how many finished, and how many left early because they replied.
Using your personal WhatsApp?
Without the WhatsApp Business API, WhatsApp steps become one-tap reminders on the lead for your rep to send. Email steps still go out automatically.
Sequence ideas
- Real estate — new enquiry: welcome + brochure → walkthrough video → site-visit invite → offer deadline.
- Education — admission season: course details → scholarship info → fee deadline → counsellor call.
- Services — demo no-show: reschedule link → case study → final check-in.
- Win-back: four gentle touches for leads silent for 30+ days.
Plans
Free: 1 sequence · Starter: 10 · Unlimited: no limit.